What Growbag clients say

Matt Gates

CTPO & Co-Founder,
FocalAgent & PropertyBox

Anna joined us for 9 months to lead the product function across PropertyBox and FocalAgent, and she made an impact from day one. She brought structure, focus, and energy to the team - organising how we worked, mentoring our product manager, and taking full ownership of our roadmaps. Anna’s a great mix of strategic and hands-on, always approachable, and genuinely nice to work with. She added real value during her time with us, and I’d happily recommend her to any team looking for an experienced, effective product leader.

Natalie Kenneison

CEO, Imosphere

We brought Anna in as our fractional CPO after a big shift in direction for the business. We needed to support our product team in a different way, and Anna got to work straight away. She helped individuals grow, brought the team together, and created the conditions for better collaboration and focus.

One of the things that stands out about Anna is how quickly she builds trust. Her emotional intelligence means she gets people, and she tailors her approach depending on what’s needed. It’s never one size fits all. She’s brilliant at knowing which tools or methods to use and when.

It hasn’t just been about developing skills, but strengthening the behaviours and ways of working that matter. With her support, we’ve been able to challenge old assumptions and plan and release a completely new product, using AI in ways we hadn’t considered before.

She’s become a trusted voice in the leadership team, and her input has had a ripple effect across the business, from product to operations, data and marketing. It’s been fantastic working with her, and we’ve seen a real difference in the team and the experience our customers have as a result.

Chris Gibbons

CEO & Founder, Laced

I was introduced to Anna by someone who had previously worked with her and said she was brilliant at helping to scale product teams-and they were absolutely correct. When Anna arrived, we had little process and a misaligned product and engineering team, which really struggled to deliver.

We had various big projects to accomplish in a very short space of time. Anna jumped straight in, going above and beyond expectations to ensure we hit delivery on those projects. She did this by using a commercial and pragmatic approach, rarely seen in product and engineering leads.

Anna spent a lot of time really unpicking the root cause of the issues we had in product and engineering. Then, playing this back to us, she set about building out the correct strategy to achieve our goals and executing it over the next few quarters.

When Anna joined, we had little to no leadership in product and engineering. Anna helped us to identify what 'great' looks like in these roles. She then went on to help us find and hire those people. She seamlessly executed the whole process, from assisting recruiters to sourcing candidates, to onboarding new employees, and checking in weekly with them on a 1-2-1 basis.

Overall, I can say Anna has transformed our product team and our longer-term thinking on how product & engineering should be managed. I would highly recommend her to anyone who is scaling a digital product.

Pete Dowds

CEO & CoFounder, Elder

Anna has worked with Elder's Product and Engineering teams over the past year and has made a huge impact on how we build product at Elder. Helping Product Managers, Engineers and Designers to understand the core of their roles, how to make impactful product and how to work together - both amongst themselves and then cross-functionally across the business.

Charlie Casey

CEO & Founder, LoyaltyLion

I thoroughly enjoyed working with Anna and highly recommend her to growth stage businesses who want to level-up their product function. Anna is an outcome focused product professional who is able to cut straight to the core of a problem and provide direct, impactful feedback with tangible actions. Her open style and depth of expertise enable her to effortlessly connect with all levels of stakeholders from founders, across the c-level and into teams. Because of these skills you can be sure she'll unearth the real challenges facing your business and add value where it matters.

Dan Tolster

Head of Product, Blexr
(formerly Head of Product, Purplebricks)

I worked with Anna for two years and during that time, had the great fortune to witness first-hand the remarkable impact she has. She joined a team in need of direction, and left behind a legacy of data-led, outcome-focussed thinking and much-enhanced maturity.

Her absolute mastery of her craft coupled with her authentic, transparent & direct approach combine into exceptional leadership than any business would benefit from. She has the most marvellous innate ability to bring clarity to the complex - a skill that is often lacking and can make such a difference to efficiency and effectiveness.

Perhaps most notably of all, she is the most humble, empathetic, insightful and collaborative of leaders. She spots and nurtures talent as second nature, and combines all of these wonderful abilities to really drive high performance in the teams she works with.

I feel very lucky to have had the opportunity to work with Anna. And if you get the chance - you should jump at it!

Henry Irish

CoFounder, PassFort
(now a Moody's Analytics company)

Anna was a fantastic support to me as I transitioned my role from technical leadership into product leadership. When we first started working together, PassFort had a very nascent product function, with little structure. Anna came in at just the right time to support our growth!

She supported me (and my company) in a number of ways. Anna helped greatly with my personal growth in a completely new role; we worked together to find a framework for the longer term product strategy; and she advised on how we can establish and grown our product function & culture. The results have been very strong; and I can comfortably say we are a much more product and customer-led business since I started working with her.

We met frequently over coffee, and as well as having a wealth of product knowledge, Anna was a genuinely lovely person to spend time with. Her style is relaxed and informal - she asks questions and is able to draw on her experience to make suggestions. I highly recommend working with her if you get the chance.

Asher Ismail

CEO & Founder Coach

Anna’s superpower is having incredible customer empathy. It makes her a product expert you can count on for insightful advice. I first met her when I was running an online marketplace. Her pragmatic recommendations for how to improve our checkout repeatedly helped us improve conversion and increase sales. I’d highly recommend her.